The dumb science of nightclub ads, Part 2

Last we wrote, I chastised the nightclub scene for their formulaic, boring advertisements. This round, we’re taking a page from the gays because their nightclubs apparently pay attention to good copywriting and design. The features and benefits of a gay club and a straight club are virtually the same at their base: all consuming music, dancing, drinking, potential for sex. However, the tradition of gay clubs is that it’s a place of acceptance where anyone in the rainbow can have a good time without fear of persecution. I think these ads speak for themselves and hetero creative directors should take note.

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