Tag Archives | nightclub ads

Not bad spec ads for nightclubs

In light of my last posts on bad and good nightclub ads, here’s my volley. Here’s me putting my money where my mouth is (yum?). Here’s me walking the talk. &c.

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The dumb science of nightclub ads, Part 2

Last we wrote, I chastised the nightclub scene for their formulaic, boring advertisements. This round, we’re taking a page from the gays because their nightclubs apparently pay attention to good copywriting and design. The features and benefits of a gay club and a straight club are virtually the same at their base: all consuming music, […]

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The dumb science behind nightclub ads, Part 1

We surveyed 100 scientists about what they hypothesize is the formula for a nightclub ad and nine out of 10 agreed: Boobs | Butt + No Faces = Hot Nightclub Ad So, I didn’t survey any scientists. I just picked up a local weekly rag and flipped to the back pages. My cursory analysis concluded […]

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