Why hire a writer? Because you’re not the most objective person in the room. This is your baby and only the BEST words will do. A writer can help you choose the best words in the best order that won’t confuse your potential customer.
The Back to Basics series is about what makes good online content for all platforms. This post’s topic is on the three elements that make good social media. There are hucksters out there that will try to get you to buy their secret formula to cracking Facesmash’s algorithm. It’s my experience that no amount of jury-rigging will get followers interested in you.