We surveyed 100 scientists about what they hypothesize is the formula for a nightclub ad and nine out of 10 agreed: Boobs | Butt + No Faces = Hot Nightclub Ad So, I didn’t survey any scientists. I just picked up a local weekly rag and flipped to the back pages. My cursory analysis concluded […]
The Back to Basics series is about what makes good online content for all platforms. This post’s topic is on the three elements that make good social media. There are hucksters out there that will try to get you to buy their secret formula to cracking Facesmash’s algorithm. It’s my experience that no amount of jury-rigging will get followers interested in you.