Why hire a writer? Because you’re not the most objective person in the room. This is your baby and only the BEST words will do. A writer can help you choose the best words in the best order that won’t confuse your potential customer.
In light of my last posts on bad and good nightclub ads, here’s my volley. Here’s me putting my money where my mouth is (yum?). Here’s me walking the talk. &c.
Last we wrote, I chastised the nightclub scene for their formulaic, boring advertisements. This round, we’re taking a page from the gays because their nightclubs apparently pay attention to good copywriting and design. The features and benefits of a gay club and a straight club are virtually the same at their base: all consuming music, […]
We surveyed 100 scientists about what they hypothesize is the formula for a nightclub ad and nine out of 10 agreed: Boobs | Butt + No Faces = Hot Nightclub Ad So, I didn’t survey any scientists. I just picked up a local weekly rag and flipped to the back pages. My cursory analysis concluded […]
Many clients and colleagues have felt a rush of anxiety when I asked them to blog for their business or nonprofit. Maybe harsh memories of high school and college essays past haunt them. Maybe they freeze and forget all their expertise. Whatever the cause, it seems to bring about more hesitation than inspiration. So in this Back to Basics post, I’ll give you the simple ingredients to writing a good blog post and the right practice to get good at it.
The Back to Basics series is about what makes good online content for all platforms. This post’s topic is on the three elements that make good social media. There are hucksters out there that will try to get you to buy their secret formula to cracking Facesmash’s algorithm. It’s my experience that no amount of jury-rigging will get followers interested in you.
You’re smart but social media experts keep asking you to be dumb. Sign up to my newsletter and get this brief guide to how to avoid looking dim and shine on social media.
Learning at the feet of the greats can be intimidating. I compare my short missives and long narratives to the Great Margaret Atwood. Would she spit on my words or just sneer? A sneer would thrill me. The more entertaining option is to learn from others’ FAILS. It’s delightful to read professors of linguistics dress down Dan Brown. I’ve burst […]
I’ve taken a lot of calculated and safe-ish risks in my life, and now’s the time for another one. I’m coming back to Vegas, y’all! My three years here in D.C. have been rewarding and challenging. I hit the ground running and kept running, even despite hard setbacks and some personal tragedies. But I had […]
It’s tough going it alone, especially in a field that you have natural talents but only some experience. Recently, I’ve been focusing on becoming a better copywriter and features/magazine writer. I set weekly goals for myself but more often than not, those goals fall by the way side. Working full-time is a serious drain on […]