Many clients and colleagues have felt a rush of anxiety when I asked them to blog for their business or nonprofit. Maybe harsh memories of high school and college essays past haunt them. Maybe they freeze and forget all their expertise. Whatever the cause, it seems to bring about more hesitation than inspiration. So in this Back to Basics post, I’ll give you the simple ingredients to writing a good blog post and the right practice to get good at it.
A trick of the trade in the blogging world is coming up with a good series that readers will wait in anticipation for you to post then share wildly with their friends. But how do you know if your series idea is gonna be good for the long haul? First of all, not all series […]