Looks like Benefit skipped math class with new ad campaign.
Last we wrote, I chastised the nightclub scene for their formulaic, boring advertisements. This round, we’re taking a page from the gays because their nightclubs apparently pay attention to good copywriting and design. The features and benefits of a gay club and a straight club are virtually the same at their base: all consuming music, […]
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Learning at the feet of the greats can be intimidating. I compare my short missives and long narratives to the Great Margaret Atwood. Would she spit on my words or just sneer? A sneer would thrill me. The more entertaining option is to learn from others’ FAILS. It’s delightful to read professors of linguistics dress down Dan Brown. I’ve burst […]
Maria Popova over at Brainpickings wrote up an insightful post on what she terms “churnalism” has done for media in general and why SOPA exists today.