Tag Archives | advertising
Ad Review: Benefit, “Skip Class, Not Concealer.”

Ad Review: Benefit, “Skip Class, Not Concealer.”

Looks like Benefit skipped math class with new ad campaign.

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The dumb science of nightclub ads, Part 2

Last we wrote, I chastised the nightclub scene for their formulaic, boring advertisements. This round, we’re taking a page from the gays because their nightclubs apparently pay attention to good copywriting and design. The features and benefits of a gay club and a straight club are virtually the same at their base: all consuming music, […]

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Don’t let social media experts make you look dumb

You’re smart but social media experts keep asking you to be dumb. Sign up to my newsletter and get this brief guide to how to avoid looking dim and shine on social media.

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Where brands condescend

Learning at the feet of the greats can be intimidating. I compare my short missives and long narratives to the Great Margaret Atwood. Would she spit on my words or just sneer? A sneer would thrill me. The more entertaining option is to learn from others’ FAILS. It’s delightful to read professors of linguistics dress down Dan Brown. I’ve burst […]

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Editors can’t save us; we can only save ourselves

Editors can’t save us; we can only save ourselves

Maria Popova over at Brainpickings wrote up an insightful post on what she terms “churnalism” has done for media in general and why SOPA exists today.

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