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Best of Las Vegas! 2016

Concept, copy, campaign management 

Challenge

In its 35th year, the Best of Las Vegas got a new look and logo. With a new ‘do, we built a campaign to re-energize the brand with new ad concepts and a splashy 35th Anniversary Awards show.

Strategy

Using the bold new GOLD exclamation point in the logo as a starting point, gold iconic Las Vegan and popular category objects were highlighted in black and white ads such as the glitter encrusted headdress of a showgirl or a shiny blow dryer whipping the hair of a long-haired pooch.

Creative

Print

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Digital Outdoor

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Radio

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