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The useless hashtag: #italianslove

As I was flipping through the pages of the latest Elle magazine, I spied with my critical eye a hashtag on the latest Dolce&Gabbana campaign ad. It’s a good, visual campaign – evoking family, community, the lusciousness of D&G’s fabrics and prints in an equally effusive crowded Italian street. Who wouldn’t want to be there? Apparently, […]

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Back to Basics: 3 elements of good social media

The Back to Basics series is about what makes good online content for all platforms. This post’s topic is on the three elements that make good social media. There are hucksters out there that will try to get you to buy their secret formula to cracking Facesmash’s algorithm. It’s my experience that no amount of jury-rigging will get followers interested in you.

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Contests are a bad idea

The mystery of why contests fail in one post.

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Don’t let social media experts make you look dumb

You’re smart but social media experts keep asking you to be dumb. Sign up to my newsletter and get this brief guide to how to avoid looking dim and shine on social media.

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Ew, No, Instagram.

File this under: Brands Ruin Everything. Sure, other people can ruin things but brands especially ruin things. Instagram now has sponsored posts which apparently means brands get to share their ugliest photos in your stream. Your carefully curated stream of artists, celebs with a good eye, celebs with nice abs, and friends who know how to take a good photo.

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Where brands condescend

Learning at the feet of the greats can be intimidating. I compare my short missives and long narratives to the Great Margaret Atwood. Would she spit on my words or just sneer? A sneer would thrill me. The more entertaining option is to learn from others’ FAILS. It’s delightful to read professors of linguistics dress down Dan Brown. I’ve burst […]

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