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Why you need a writer: About Us page

Why you need a writer: About Us page

Why hire a writer? Because you’re not the most objective person in the room. This is your baby and only the BEST words will do. A writer can help you choose the best words in the best order that won’t confuse your potential customer.

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Ad Review: The Fairy Exposition Mother

When I notice a trend that means the original creative idea has been beaten to a pulpy death. Today’s trend is the Fairy Exposition Mother.

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Pitch Anxiety [5.9.16]

As an Artist and Creative, my days are spent spinning in my office chair coaxing the muses, Euterpe and Thalia, to gift me with their wisdom. When they are on holiday, I tend to fall down a labyrinth of YouTube rabbit holes. Searching and searching, until I find it. The spark of an idea. I envision selling […]

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Not bad spec ads for nightclubs

In light of my last posts on bad and good nightclub ads, here’s my volley. Here’s me putting my money where my mouth is (yum?). Here’s me walking the talk. &c.

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The dumb science of nightclub ads, Part 2

Last we wrote, I chastised the nightclub scene for their formulaic, boring advertisements. This round, we’re taking a page from the gays because their nightclubs apparently pay attention to good copywriting and design. The features and benefits of a gay club and a straight club are virtually the same at their base: all consuming music, […]

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The dumb science behind nightclub ads, Part 1

We surveyed 100 scientists about what they hypothesize is the formula for a nightclub ad and nine out of 10 agreed: Boobs | Butt + No Faces = Hot Nightclub Ad So, I didn’t survey any scientists. I just picked up a local weekly rag and flipped to the back pages. My cursory analysis concluded […]

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